iTunes will be supporting the album through special marketing and promotions in a manner not typically done for reggae/dancehall. Apple Music will offer exclusive streaming one week before the album is available for download June 10th, a service usually reserved for major label artists and a great honour for a Jamaican artist. That will be in addition to the instant gratification tracks Fever and Western Union previously offered to fans. The video further illustrates the hustling imagery by highlighting various people in the streets trying to make ends meet.įans will be extremely happy to know that the album will be available exclusively to Apple Music subscribers on June 3rd, the same day the third instant gratification track, “ Colouring This Life“, will be offered in the iTunes store. The video continues the story-line of “ Fever“, which can be seen as a hustler’s anthem, showing the two main characters going to pick up funds at a Western Union outlet. After receiving rave reviews for the video Fever, the team behind Vybz Kartel‘s King of the Dancehall album has followed up with a video for his new hit, Western Union.
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